Why do People use Rubber Bracelets?

Men and women can wear rubber wristbands. These are made up of thick and stretchable loops of rubber. They are easy to wear on wrists and at the same time, do not break easily – thanks to their elastic and durable properties. They are also resistant to water so washing and getting wet is never a problem. Apart from significant events, people wear and use rubber bracelets for a specific purpose. In this article we’ve prepared for you, we’ll talk about the different purpose of wearing them:

1.    Promotional advertisements :

Rubber wristbandsIn the corporate world, organizations use rubber wristbands to promote various types of services and products. Whether it’s about advertising an upcoming concert, a new internet service, a telecom promo, a new blend of pasta or a public service message, a lot of organizations found that these items serve as a great medium to make target people aware of what the current offerings are.

There are two things to consider why these wristbands are useful for promoting advertisements – convenience and affordability. It’s very easy to manufacture them at extremely cheap costs. They are considered as a useful and more effective advertising medium.

2.    Fashion :

Trends in fashion have changed over the years and right now, rubber wristbands are considered as a popular item in this industry – but how? People can chose from a wide selection of colors that can match their outfits and moods. A lot of designs are available in the market at a low cost which makes it easy for people to collect a lot of them.  Not to mention, they can also request for customized ones in order to have a more fashionable style.

3.    Sports :

It was Lance Armstrong, a champion cyclist, who started the idea of wearing rubber wristbands in the sporting arena apart from using them for charitable purposes. Colors represent specific members of a sports team so that spectators and officials can easily distinguish them from the others.

4.    Charity :

With the help wearing rubber bracelets in 2004, Lance Armstrong was able to gather funds and donations for his cancer foundation. They became even more popular in charity works when the influential Oprah Winfrey invited Lance Armstrong to guest on her show and urged the audience to order wristbands. After that, blue-colored wristbands with a “Beat Bullying” message are introduced by BBC Radio One.

5.    Love :

Aside from chocolates and flowers, these rubber wristbands can also be used by couples to express their love for each other. In love, red symbolizes the color of passion and the surface of these wristbands is ideal for imprinting love messages.

6.    Raising awareness :

Another reason why rubber bracelets are worn is to raise awareness on certain issues such as the LGBT, environment and HIV/AIDS. Each awareness issue is represented by a specific bracelet color known to many: pink for LGBT, green for the environment and red for HIV.

How much should be spent on purchasing them?

Rubber wristbands are cheap yet effective that’s why a lot of companies invest on having these items. For them, it’s much cheaper to invest on these items for advertising than rolling out their ads in newspaper and television. How much should really spent on buying them and are they worth the penny?

For start-up companies, an ideal marketing strategy is to order 50 custom wristbands and give them away to the first 50 people who will buy a certain product. Even if there is a limited supply of these bracelets as a promotional item, those customers will still meet other people every day and if others see them wearing the wristbands, then this can lead to an instant popularity boost. Demands for more supply of the product and its promotional item will come in no time,, allocate the expenses and never invest most of the money on purchasing wristbands.

One wristband costs about less than $1 so it will be a good idea to start with 50 pieces of it for now. As demands increase, then that’s the only time to make it 100 pieces next time.

While there’s no exact number of rubber wristbands that should be given away, it’s always essential to go for wise spending first. Allocate the expenses and never invest most of the money on purchasing wristbands. It always pays off to start giving away small pieces first and see how the target market will respond to it. As we always say – once it became successful, then that’s the time to buy more and innovate with the design of rubber bracelets.